Six ways to boost your online reviews

There’s no getting away from it, your personal and business profile online contributes significantly to how your potential customers see you. Having first-class reviews about you and your organisation across web and social media sites is therefore, critically...

Speaking your own language!

I was recently in London with my mum for a little day trip out. We had a great day planned. Catch the train down to London, go and see the poppies at the Tower of London, get in some shopping and lunch and then head to the theatre before a matinee performance of “The...

What is your name?….

More and more companies are starting to look into how to personalise their marketing and create individual print or email messages to their clients. After all – the most important word to any person is their own name! Thanks to advances in CRM systems and other...

Prepare, Activate & Perfect!

Prepare, Activate & Perfect!   There is the famous saying;”If you fail to plan, plan to fail”.  Preparing your marketing strategy should cover some key elements.  Research – Who are you selling to?  Who is your customer?  Who are your competitors?  What is going...