Six ways to boost your online reviews

There’s no getting away from it, your personal and business profile online contributes significantly to how your potential customers see you. Having first-class reviews about you and your organisation across web and social media sites is therefore, critically...

Speaking your own language!

I was recently in London with my mum for a little day trip out. We had a great day planned. Catch the train down to London, go and see the poppies at the Tower of London, get in some shopping and lunch and then head to the theatre before a matinee performance of “The...

What is your name?….

More and more companies are starting to look into how to personalise their marketing and create individual print or email messages to their clients. After all – the most important word to any person is their own name! Thanks to advances in CRM systems and other...

Prepare, Activate & Perfect!

Prepare, Activate & Perfect!   There is the famous saying;”If you fail to plan, plan to fail”.  Preparing your marketing strategy should cover some key elements.  Research – Who are you selling to?  Who is your customer?  Who are your competitors?  What is going...

Locked Up For Charity

JAIL N BAIL 2013 You know when you get a phone call from someone who says – “Would you like to be arrested by the police and locked up for Charity?” and you think – “Hmmm – would I?” Well, I got that phone call earlier this...

Survey Request

We often struggle to work out what everyone else is thinking and find ourselves just guessing at how we can best serve them. This means that we promote the wrong products to the wrong people at the wrong time and fail to gain the results we desire. Obviously I could...